Alyson Sharon Redding
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Hi, I’m Alyson. Or Aly, depending on how we met.

​I’m an interdisciplinary creative with a focus on writing, photography and art direction. I live on Lenape land in NYC with my poodle, Alma, where I currently work for the independent design brand, Areaware.

​I came of age in the early days of the internet. The web was fresh and fascinating — it was a space where I could obsessively explore all the things I loved to do: write, design, illustrate, take photos, and problem solve (to customize my Livejournal, I dabbled in a little bit of coding). That era of self-teaching became the foundation of everything I do today. This portfolio is designed as a nod to that time and the purity and simplicity of the internet then — a little bit of digital nostalgia.

​Today, I do all of the same things I did as a 17 year old on my parents’ dial-up desktop computer. Only now, I have years of experience. Playing with words and imagery to create worlds that people want to be a part of is what I know and love. With a deep understanding of a brand's unique point of view and its inherent personality, I refine its voice—both visually and verbally—to stand out in a crowded space while staying true to brand strategy and objectives.